Eventually these utopian dreamers wake up to problems, pain and heartache. It takes a few crushing disappointments and bad blunders for new business owners to fully appreciate just how hard it is to get a viable enterprise off the ground.

Rookie business builders often assume business problems are a sign of professional failure -- which really means to the entrepreneurial soul "I'm a personal failure." So, how can business builders take command of adversity? How can business builders replace daily frustrations with renewed faith and determination? Here are three ways to restore psychological advantage:

First, acknowledge adversity as a given. The simple truth is all businesses and business builders struggle. You and your trusted employees will make mistakes...sometimes big ones. Your competitors will surprise you when you least expect it, big time. And so on. No matter how hard you work, you will encounter financial and operational adversity. Get used to it. Similarly, when a competitor tries to take a customer away, acknowledge that this is just what competitors are expected to do.

Second, great business builders manage adversity. They don't necessarily ever adapt to it or accept it, they confront it. Marathon coaches teach runners how to cope with (not get rid of) extreme muscle aches and fatigue. They instruct, "Don't allow pain to paralyze you, rather welcome it as a friend." This strategy helps keep your focus on the entire run, not the incidental annoyances that are very much a part of the race itself.

Mentally-tough ?er business builders let their adrenaline drive their response to competition. Instead of getting emotionally down from competitive challenge, they get a determined entrepreneurial rush when they persevere in the face of otherwise unthinkable challenge. Consider the words of 19th century English writer John Henry Cardinal Newman: "A thousand difficulties do not make for one doubt."

Third, believe there is success in every mistake. Again, there is success in every mistake! Business builders who take the time to find it will gain confidence and strength -- both personally and professionally. Trite but relevant, it is said that broken bones do grow back stronger. Within the problems you face today are the solutions that will make for a more competitive company.

Yes, entrepreneurial endurance is woven with the crossing threads of managing adversity and innovative business building initiatives all at the same time. This is the fabric of a stronger company, not a weaker one.