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Gaining Traction with Venture Funds
By Susan Schreter
How do I know if a venture fund manager is sincere? I was told to come back after I get "more traction in the marketplace." Is this a polite kiss off? By the way, what exactly is traction?
Even to VC's that invest in low-tech medical equipment, "traction" has nothing to do with rehabilitation neck braces. Rather, it's just a VC buzz word for demonstrating market acceptance of your product or service. What the VC is really saying to you is "I might be interested after some of the start-up risk is reduced." You can demonstrate traction through steady sales growth and repeat orders from satisfied customers.

The next time you are in a situation where you don't quite know the language of VC's, drill down (another VC buzz phrase) for specifics. Don't be afraid to ask what business level would make your company a viable investment candidate.

However, even if the feedback is positive, don't count on early indications of interest from any fund manager. By the time you reach certain operating milestones, the manager could be working at another VC fund or the fund could be fully invested. So, it's best to keep networking until money is wired into your bank account.

Raising money is a process. It takes time, but with patience and persistence you can reach your funding goals.

Can I ask job applicants if they smoke without getting into legal trouble? Are the rules different for large companies versus small businesses? As a small business with 20 employees, it's getting harder to afford health insurance plus I'm getting tired of tracking down employees who are outside the building smoking when they should be working. I really hate having to deal with this stuff. Let's just say it's a drag.
At start-up, entrepreneurs often have an idealistic view of what business issues will occupy their work days. They start their businesses to enjoy freedom and flexibility yet the more their companies grow the more administration and tedious policy making consumes their work day. Pretty soon, the entrepreneurial enterprise looks like the corporate job left behind.

Fortunately, the question you ask has been tested in the courts. In each case, employers have maintained the right to ask job applicants if they smoke, and presumably, favor non-smokers over smokers in hiring decisions.

According to Thao Tiedt, an employment law partner at Ryan Swanson & Cleveland, smoking is not a protected employment category so you can ask during interviews if an applicant smokes. Companies of any size can also institute a policy against hiring smokers; of course, at the risk of overlooking some exceptionally well qualified job applicants.

It is interesting to note that at the same time smokers believe their lifestyle rights have been infringed by the increasing number of work and social venues where smoking is not permitted; non-smoking co-workers complain the opposite is true. Smokers receive preferential treatment to the extent employers allow them to take longer or more frequent breaks than non-smokers.

The best way for companies to "clear the air" about sensitive work place issues is to clearly define work rules in employment manuals or other internal communications. Enforcement should also be consistent meaning smokers who work in an administrative role, for example, should not receive more smoking break opportunities than smokers who work on a plant floor.


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